At Kindred Bravely, we’re passionate about supporting moms when they need the most care and love, and we’re dedicated to helping nurture our planet for future generations. As a company, we strive to make premium products with a focus on durability and longevity, and we’ve begun taking conscious steps toward greater overall sustainability. In honor of Earth Day, we wanted to share some of the different approaches we’re taking.
One of our objectives is to use more sustainable fabrics in curated collections, like our Organic Cotton Collection of Henley Nursing & Maternity Tanks and T-shirts. Used widely for centuries, cotton is a natural fiber that is hypoallergenic and durable, and organic cotton is grown without the use of pesticides. The dyeing process is free of harmful chemicals, which makes it safer for the delicate skin of moms and babies.
The organic cotton fabric we use in this collection is ethically sourced from GOTS and Fair Trade-certified factories in India. The Global Organic Textile Standard (GOTS) is the leading textile processing standard for organic fibers with independent certification of the entire textile supply chain (including ecological and social criteria). Fair trade is a global movement made up of a diverse network of producers, companies, consumers, advocates, and organizations putting people and the planet first.
Click above to shop our Organic Cotton Nursing & Sleep Bra.
Our best-selling Organic Cotton Nursing & Sleep Bra has become a staple for women who have sensitive skin and are prone to allergies. Breathable and absorbent, the Organic Cotton Bra is also a favorite among women recovering from mastectomies who love the softness of the fabric and the light support this bra provides. We’re incredibly excited about expanding our line of organic cotton products.
We’ve also begun using recycled polyester fabric, featuring it in our new Swimwear Collection, as well as in the moisture-wicking Relaxed Mama Athleisure Nursing & Maternity Top in our Athleisure Collection. Our recycled polyester is made from recycled plastic bottles, a great way to divert plastic from landfills. The production of recycled polyester requires far fewer resources than that of new fibers and generates fewer CO2 emissions.
In addition to being better for the environment, recycled polyester also feels great; we worked hard with our manufacturers to ensure these garments would be just as soft as moms have come to expect our clothes to be. We’re actively trying to incorporate even more recycled polyester styles in our catalog.
Love the Relaxed Mama Maternity Top? Click the photo to take a look.
We’re similarly dedicated to introducing more OEKO-TEX® certified products. OEKO-TEX is one of the world's best-known labels for textiles tested for and free of harmful substances. The following products are sourced from OEKO-TEX certified factories, and we’re eager to expand this selection:
On top of using more sustainable fabrics, we’re committed to working with responsible manufacturers who are Worldwide Responsible Accredited Production (WRAP) certified. According to WRAP’s website, "Having a WRAP certification shows potential buyers that you are dedicated to ethical and responsible business standards. It demonstrates that you obey the laws of your country, treat your workers with dignity and respect, and are conscious of the impact your operation has on the environment. The WRAP certificate is a recognized symbol of a commitment to uphold social and ethical standards."
We’re also aiming at improving our shipping materials and packaging. In 2020, we began using 100% biodegradable corn poly mailers for shipping. These bags are fully compostable and Biodegradable Products Institute (BPI®) Certified. As an association established to provide testing, education, and promotion of compostable products, BPI ensures that any product that carries its logo meets the ASTM D6400 standard and specifications required to be compostable.
Additionally, we’re working to make our product poly bags biodegradable, hoping to further reduce the amount of single-use plastic we contribute to landfills.
Finally, long before the pandemic began, we embraced work-from-home as a way to decrease our impact on the environment. About 90% of our team works remotely, which means only a handful of team members commute to work.
The fashion industry is one of the biggest polluters in the world, and reducing impact is a challenge. We’re a work in progress, and we’re proud of the active steps we’re taking to minimize waste, whether it’s creating durable products or donating returned items. As a company dedicated to pregnant and nursing moms, we believe it’s our mission to do better to protect the future for our little ones.
- Global Organic Textile Standard
- Why Fair Trade?
- OEKO-TEX Standards
- WRAP Certification Process
- What does BPI certified mean?
- How Much Waste Does the Fashion Industry Produce?