This Giving Tuesday, we’re incredibly honored to partner with The Superhero Project Inc. , which raises money to help families with babies in the Neonatal Intensive Care Unit (NICU). For every bra purchased on Giving Tuesday, we're donating a pumping bra to The Superhero Project to help support NICU moms on their journeys to provide breast milk to their little fighters.

The Superhero Project, a 501(c)(3) tax-exempt organization, was founded by Kelly Gallagher in 2015 after her twins, born at 32 weeks, spent time in the NICU. Gallagher “turned her pain into purpose” and created this non-profit, which is committed to serving families from NICU admission all the way to discharge and supporting family-based programs to bridge the gap between home and hospital. 

In addition to helping families, the non-profit also supports hospitals, including donating $500,000 for Angel Eye Cameras, which allow parents to rest and recover at home while still being able to see their babies in the NICU.

We thought about how we could add to this organization’s incredible efforts and just knew that we had to give pumping bras. For a new mom, a bra that allows you to quickly breastfeed (whether you’re pumping for your baby or getting that chance to hold them and nurse) is a must. To be able to bring even a small measure of convenience - and comfort - to NICU moms is a great privilege.

Please contact the Superhero Project to see how you can get involved. And remember that for each bra sold on Giving Tuesday, we’ll donate a pumping bra to The Superhero Project, which understands, as we do, just how precious the bond between mothers and babies is.