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“You go through big chunks of time where you’re just thinking, ‘This is impossible- oh this is impossible.’ And then you just keep going and keep going, and you sort of do the impossible.” - Tina Fey 

To my fellow Moms,

Greetings and a warm welcome to Kindred Bravely.

My name is Deeanne Akerson, I’m the founder of Kindred Bravely, and I am thrilled you have found us.

You know, the story of Kindred Bravely is a story about me.

But more importantly, it’s a story about you.

Let me explain…

As a mom of two active and wonderful young boys, I truly believe motherhood is the best thing that’s ever happened to me.

I adore spending time with my sons and I love watching them grow day by day.

We have so much fun together.  

And yet being a mom is a serious business; I believe that as moms we are growing the future—one child at a time.

A brighter future.

Every time we water our kids’ gardens with unconditional love and support, we quite literally move one step closer to creating a better world, filled with productive and compassionate adults.

But just like Tina said, being a mom is not only "love and lights."  

It can be downright hard.

Even impossible at times.

We all know about the sleepless nights and the painful labor.

But no one really tells you about the painful and annoying moments.   

The excruciatingly sore nipples during breastfeeding.

Or the oh so itchy and scratchy maternity gear.

Or the little daily (sometimes hourly!) annoyances-like those stupid clasps on those maternity bras that you simply can’t open especially when juggling a young baby in your arms.  

When I had my first son, I practically threw my hands up in the air in desperation trying to find clothes that actually helped rather than hindered me.    

I discovered clothes fell into two categories. They were either really pretty but hopelessly impractical or super ugly but functional.

In my book, neither was acceptable.

So one day, after realizing I literally hated every single piece of maternity gear in my closet, I decided to stop complaining and to do something about it.

My third child, Kindred Bravely, was born.  A company devoted to creating maternity and postpartum clothes that are effortlessly chic and beautiful but also comfy and practical.  

Our work as expectant or breastfeeding moms is the most important work in the world.   

It stands to reason we deserve to look and feel great all the time.    

Which brings me to the subject of my company’s name… why did I choose the name Kindred Bravely?   

The way I see it, as moms, we’ve got to stick together. We’re family now. We have the same struggles and the same desires. Which is what the Kindred stands for.

And Bravely? Well, being a mom can be tough.  It’s not for the fainthearted.

It takes courage—braveryto be a mom.

In fact, I actually believe that each one of us is a superhero.   

And that’s where we come in.  

Because our clothes have been meticulously designed to make your superhero journey easier.

Like motherhood, this company is built on love.  

And that love has literally been poured into each item of clothing in our line - I even personally hand-pick the fabrics at the factory myself to ensure you get the softest, prettiest and most durable gear out there.  

I hope you can feel the difference.

We’re here for you.  To help, listen, and join you on this wild superhero ride that is motherhood and to succeeding at the impossible.

Happy mothering.  Happy nursing.

Be you bravely,
Deeanne Akerson


  • Best of Lucie's List
  • Family Review Center Award
  • Parent Tested Parent Approved Award
  • Eco Excellence Nursing Bras Winner
  • Cribsie Award Winner
  • Mom's Choice Awards

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