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Giving

Help Us Help Moms

We believe that when we're united in motherhood, we're unstoppable. We have two missions: creating maternity and nursing clothes that are beautiful and comfortable, and building a community of moms who support and encourage each other. From donating to nonprofits to helping moms in our communities, we’re always looking for ways to give back. Will you join us?

What We've Given



Why We Give

Community
As moms, we know it takes a village. We’re especially passionate about giving to organizations that support women and their health.
Empowerment
We know we can’t give to all causes, but we believe that helping women when and how we can makes a difference.
Generosity
We don’t need to be known as the most profitable company, but we’d like to be known as a generous company. The world needs more generosity.

Where We Give

BREAST CANCER RESEARCH FOUNDATION (BCRF)
BREAST CANCER RESEARCH FOUNDATION (BCRF)

BCRF is a nonprofit committed to achieving prevention and a cure for breast cancer. BCRF funding helps advance research into genetics, prevention, tumor biology, treatment, and survivorship. With BCRF grants, the greatest minds in science and medicine are able to make discoveries and design new approaches to address all aspects of breast cancer—and do so in record time.

HUMAN MILK BANKING ASSOCIATION OF NORTH AMERICA
HUMAN MILK BANKING ASSOCIATION OF NORTH AMERICA

HMBANA believes in a world where all infants have access to human milk through breastfeeding and pasteurized donor milk. The organization helps mothers donate their extra breast milk for use by fragile infants as medicine. Through accreditation, development of evidence-based best practices, and advocacy for breastfeeding and human lactation, HMBANA mobilizes the healing power of donor milk, regardless of ability to pay. Visit the link below to learn more and to find a local milk bank.

FREE THE GIRLS
FREE THE GIRLS

Free The Girls is an international nonprofit organization that helps women rescued from sex trafficking reintegrate into their communities and walk in true freedom. The organization is best known for its economic empowerment model of collecting bras and helping formerly trafficked women in developing countries become entrepreneurs who sell these bras in secondhand clothing markets in their communities.

HELPING MAMAS
HELPING MAMAS

Helping Mamas connects mamas who can help to mamas who need help. The organization’s vision is to be the baby supply bank of metro Atlanta and beyond. In order to provide a safe and healthy environment for babies to thrive, Helping Mamas provides costly and much-needed baby supplies to organizations serving families in need.

MARCH OF DIMES
MARCH OF DIMES

March of Dimes seeks to level the playing field for all moms and babies, no matter their age, socioeconomic background, or demographics. The nonprofit helps moms throughout their pregnancy, even when everything doesn’t go according to plan. Advocating for policies that prioritize women’s health, March of Dimes supports radical improvements to the care women receive and funds research to find solutions to the biggest health threats to moms and babies.

MOTHER’S MILK BANK
MOTHER’S MILK BANK

A nonprofit program of Rocky Mountain Children’s Health Foundation, Mothers’ Milk Bank collects, processes, tests, and provides donor breast milk to babies across the country. Mothers’ Milk Bank’s donors are women who produce milk in excess of their own babies’ needs and who complete the screening process. Babies who receive the donated milk may be premature or have severe illnesses and need human milk to thrive.

PROJECT SUNSHINE
PROJECT SUNSHINE

Project Sunshine brings volunteer-led programming to pediatric patients and their families in a variety of medical settings. The organization recognizes the tremendous weight of managing a child’s illness or injury, whether it requires short-term or long-term care. Every child with a medical challenge is unique, and Project Sunshine’s programs seek to adapt to the individual needs of each child and their often forgotten caregivers.

THE SUPERHERO PROJECT
THE SUPERHERO PROJECT

The Superhero Project raises money to help families with babies in the Neonatal Intensive Care Unit (NICU). The PJs with a Smile campaign seeks to provide NICU mothers with a new pair of pajamas, a letter of encouragement from a former NICU mom, and a fresh flower. Through this gift, the organization hopes to encourage rest, relaxation, and hope for new mothers who are discharged from the hospital with their babies still in the NICU. For each pair of pajamas purchased during our Mother’s Day Sale, we donate a pair to the Superhero Project.