Our #1 Bra, Now $35 | Shop Now

Comfort and Support for Every Stage

Now 25% off sitewide with code FF25

★★★★★

Our #1 Bra, Just $35

"I wear this bra every single day. It’s so soft, and the flanges stay in place perfectly for pumping. A must-have!"

— Brianna S.

Shop now

★★★★★

Our #1 Bra, Just $35

"I wear this bra every single day. It’s so soft, and the flanges stay in place perfectly for pumping. A must-have!"

— Brianna S.

Shop now

Your First Look: The Holiday Preview

Soft, supportive pieces made to move with you through the season

  • Expecting

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  • Breastfeeding

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  • Fourth Trimester

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Find Your Bra Style

  • #1 Best-Selling Bra

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  • Pumping Bras

    Discover the best pumping bras for your breastfeeding journey. Our hands-free pumping... 

    Pumping Bras

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  • Nursing Bras

    Our nursing bras are thoughtfully designed to be essential pieces in your... 

    Nursing Bras

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  • Dual-Function Bras

    Dual-Function Bras

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  • New Fall Arrivals

    Introducing Fall Preview, a first look at your go-to layers for now... 

    New Fall Arrivals

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  • New Mom Must-Haves

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New in Plus

Our most-loved styles are already available in Plus, and now, our newest fall arrivals are too. From cozy layers to nursing-friendly essentials, these pieces are designed to support you through every stage. More sizes, more support – because every mom deserves nursing and maternity clothes that fit and feel great.

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Supporting Moms, Together

Stories and resources that help us care for, connect with, and empower mothers in meaningful ways.

Our Most-Loved Styles

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