Privacy policy

Last Updated: January 23, 2026

We at Akerson Enterprises LLC, DBA Kindred Bravely (“Kindred Bravely” “We”, “Us”, “Our”) respect Your privacy. This Privacy Policy (“Policy”) is designed to explain how We collect, use, share, and protect the personal information You (“You”) provide to Us when You access Our Site at https://www.kindredbravely.com/, any related sites, and all subdomains thereof, purchase Our goods or services, or engage with Us on social media (“Site”).

INFORMATION THAT WE COLLECT

In this Policy, we refer to “personal information,” which is data about an individual who can be identified from that data, or by combining it with other data. Personal information is usually your name in combination with another identifier, such as postal address, email address, telephone number, or government-issued identification number. Personal information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. The specific definition of personal information varies from one jurisdiction to another.

We collect a variety of information from You when You visit Our Site, make purchases, or interact with Us on social media:

  • Identifiers or contact information, such as a real name, address, phone number, and email address
  • Personal information categories such as a name, gender, or telephone number, and other optional information such as the baby’s due date or birthday, and whether you are expecting, breastfeeding, or postpartum
  • Commercial information, such as records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
  • Geolocation data Customer records, such as payment card information
  • Contents of Communication, such as records of emails and chat transcripts, questions and answers from the use of our AI shopping assistant feature
  • Internet or other similar network activity, such as browsing history or information on a user’s interaction with the Site
  • Inferences drawn from other Personal Information, such as information reflecting a person’s preferences

SOURCE OF INFORMATION

We collect personal information directly from You when:

  • You access Our Site
  • Purchase Our products
  • Engage with our AI shopping assistant chatbot
  • Request information on Our products or services
  • Create a retail account
  • You use Our search functionality, search box or search engine on Our Site. We collect this information to improve Our Site, and the search accuracy and relevance of Our Site’s search results. We may disclose search data with service providers or third parties. We do not use search terms to personally identify users. If You prefer not to have Your search terms collected, You can choose not to use the search feature on Our Site. If You have any questions, please contact Us at privacy@kindredbravely.com.

We also collect personal information automatically through Your use of Our Site as well as third parties.

Usage Information and Log Data Collected Automatically

This is information that Our servers automatically collect about You when You access Our Site via a mobile device, or desktop, such as Your IP address, browser type, and log files data such as the dates and times that You access Our Site, and the specific pages You view. We also collect information like Your device name and type, and possibly the number of clicks. and other interactions with Our Site. This information is used to analyze trends, administer the site, and track user’s movement around the Site. Such usage information and log data are not linked to any information that is personally identifiable. The Site uses cookies and tracking pixels to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. Please also see the Tracking Technologies Section below.

Information We Collect From Other Sources

We may also obtain personal information about You from other sources and combine that with the information We collect through Our Site for the purposes described below, including lead generation.

HOW WE USE YOUR INFORMATION

Legitimate Business Interest: We may use and process Your data for Our legitimate business interests, which include, among other things, communicating with You, improving Our goods or services, improving Our Site, and providing You with the information or products that You have requested.

Performance of a Contract: We may use and process Your information to enter into a contract with You and to perform Our contractual obligations to You.

Consent: We may use Your data, or permit selected third parties to use Your data, based on Your consent to Our use and sharing of that data. You may withdraw Your consent at any time, but doing so may affect Your ability to use Our Site.

As required by law: We may also use or process Your data as required for Us to comply with legal obligations.

Your information allows Us to offer You certain products and services, including the use of Our Site, to fulfill Our obligations to You, to customize Your interaction with Our company and Our Site, and to allow Us to suggest other products and services We think might interest You. We generally store Your data and transmit it to a third party for processing. However, to the extent We process Your data, We do so to serve Our legitimate business interests (such as providing You with the opportunity to purchase Our goods or services and interact with our Site).

Specifically, We may use the information and data described above to:

  • Create and administer Your account; and
  • Deliver any products or services purchased by You to You; and
  • Correspond with You; and
  • Process payments or refunds; and
  • Contact You about new offerings that We think You will be interested in; and
  • Interact with You via social media; and
  • Send You a newsletter or other updates about Our company or Site; and
  • Deliver targeted advertising; and
  • Request feedback from You; and
  • Notify You of updates to Our product and service offerings; and
  • Resolve disputes and troubleshoot any problems; and
  • Administer contests or giveaways; and
  • Generate a profile that is personalized to You, so that future interactions with Our Site will be more personal; and
  • Compile anonymous statistical data for Our own use or for a third party’s use; and
  • Assist law enforcement as necessary; and
  • Prevent fraudulent activity on Our Site; and
  • Analyze trends to improve Our Site and offerings.

DISCLOSING YOUR INFORMATION

We may disclose Your information with third parties in certain situations. In particular, We may share Your data with third-party processors as needed to serve Our legitimate business interests, which include administration of Our Site, administration of Your account, entering into contracts with You, communicating with You, taking orders for goods or services, delivering Our goods and services, identifying trends, protecting the security of Our company and Site, and marketing additional goods and services to You. The legal basis for Our disclosure of Your data is both Your Consent to this Policy and Our own right to protect and promote Our legitimate business interests.

The following are specific reasons why We may disclose Your information:

Third Party Processing: We may disclose Your information to third parties who assist Us with various tasks, including payment processing, hosting services, email delivery, communications, and customer service. We may not always disclose these third-party processors if not required by law. We do not authorize them to use or disclose Your personal information except in connection with providing Our company with their services.

By Law: We may disclose Your data as required by law or to respond to legal process, including a subpoena, or as necessary to protect the rights, property, and safety of others. This includes sharing information with other parties to prevent or address fraud and to avoid credit risks.

To Protect Our Company: We may use Your information to protect Our company, including to investigate and remedy any violations of Our rights or policies. We may also disclose Your information as reasonably necessary to acquire and maintain insurance coverage, manage risks, obtain financial or legal advice, or to exercise or defend against legal claims.

Business Transfers: In the event Our company engages in a merger, acquisition, bankruptcy proceedings, dissolution, reorganization, or similar transaction or proceeding, We may transfer or share Your data as part of that proceeding. In such transitions, customer information is one of the business assets that is acquired by a third party. You acknowledge that such business transfers may occur and that Your personal information can continue to be stored, used, or processed as otherwise set forth in this Policy.

Advertisers: We may use third-party advertising companies to run and manage Our ads, to produce ads that appears when You visit Our Site. These companies may use information about Your visit to Our Site and other websites that are contained in web cookies (as described below) to offer You personalized advertisements about goods and services that might interest You. We cannot control the activities of such other advertisers or web sites. You should consult the respective Privacy Policies of these third-party advertisers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.

Other Third Parties: We may disclose information with advertisers, Our investors, or other unaffiliated third parties for the purpose of conducting general business analysis or marketing. If We do so, We will make reasonable efforts to inform You if required by law. 

Marketing Communications and Technology Vendors. We use marketing, communications and technology providers like Klaviyo to assist Us with the delivery of SMS messages like abandoned cart reminders, and other related services. When we send the SMS message, We and such technology providers may collect and process certain personal information such as Your phone number, country code, mobile carrier and carrier region, IP address, and user submitted address (if provided). This location data is not used for behavioral or targeted advertising purposes. We use such location-based data to support message routing and delivery times, and determine a recipient’s local time zone and quiet hours. For more information , please visit https://kindred-bravely.myklpages.com/p/mobile-terms-of-service.

Shopify and Payment Processors: We use Shopify to host Our Site, power Our online store and to process, orders, payments, and related services. In this context, Shopify acts as Our service provider and We may disclose Your information with Shopify to deliver Our Services to You on Our behalf. However, Shopify may also process limited personal information to provide, develop, and improve its analytics, advertising and other products. By using Our Services, You consent to allow Shopify to collect personal information about you, place cookies necessary for Our Services to function and complete checkout during transactions.

We also use Shopify and other third party payment providers like PayPal to facilitate processing Your payment information. For example, when Shopify, PayPal or other third-party processors take Your payment information, they remit the funds to Us. We only see the payment card type, the last four digits of Your credit card or debit card number and billing address.

Please see Shopify’s Privacy Policy at https://www.shopify.com/legal/privacy/consumers or the applicable third-party payment processor’s privacy policy and terms of service for more information on how Your personal information is collected and handled.

Interaction With Others: If You interact with others on Our Site, such as participating in a group chat or a group online course, other users may have access to some of Your data, including Your name, profile picture, and Your history of interaction with Our Site, such as prior comments or posts.

Online Postings: When You post online, Your posts may be viewed by others, and We may distribute Your comments outside the Site.

Other Purposes: We may disclose Your personal information as necessary to comply with any legal obligation or to protect Your interests, or the vital interests of others or Our company.

ACCOUNT INFORMATION

You have the right to update or change any information You have provided to Us. To update or delete Your information, please contact Us at privacy@kindredbravely.com

SOCIAL MEDIA

We use social media plug-ins and links (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, and etc.). These features may collect Your IP address and/or other information as set forth in each social platform’s privacy policy, which page You are visiting on Our Site, and may set a cookie to enable the feature to function properly. We also has a presence on some social media platforms, including Facebook, Instagram, TikTok, Pinterest, LinkedIn, and others. Through Our accounts on social media platforms, We may in some instances collect personal information when You interact with Our social media accounts or otherwise communicate with Us through those account such as Your name, Your social network username, location, email address, age, gender, profile picture, and any other public information. Any information that You post on social media is governed by each social platform’s privacy notices, and any personal information that We collect via Our social media accounts will be processed in accordance with this Policy.

EXTERNAL LINKS

Our Site may include hyperlinks to other websites not controlled by Us. We suggest You exercise caution when clicking on a hyperlink. Although We use reasonable care in including a hyperlink on Our own web page, We do not regularly monitor the websites of these third parties and are not responsible for any damage or consequences You suffer by using these hyperlinks. We are not bound by the privacy policies of any third-party website that You access by a hyperlink, nor are they bound by ours. We encourage You to read the policies of those third-party websites before interacting with them or making purchases. They may collect different information and by different methods than We do.

NEWSLETTERS AND EMAIL COMMUNICATIONS

We offer the opportunity for You to volunteer certain information to Us that is used for email and marketing purposes. This information includes, but is not limited to, Your name and email. You will have an opportunity to unsubscribe from any future communications via email. Your information will be shared with reasonably necessary parties for the ordinary course of conducting Our business, such as through Facebook ads or Google Pay Per Click marketing campaigns. You may opt out of receiving future marketing communications from Us by checking the appropriate box when You register for the account or make a purchase or by changing Your communication settings by contacting Us at privacy@kindredbravely.com.

SMS DATA

By providing Your phone number through Our Site, You consent and agree to receive recurring auto-dialed marketing SMS text customer services and marketing messages from Us for abandoned cart reminders, and marketing, sale of Our digital and physical products, services, and events. Message frequency depends on the offers We provide. Reply HELP for help, and STOP to cancel. Messaging and Data Rates May Apply. Your consent for SMS is not required to purchase Our products or services.

We may disclose Your SMS opt-in or consent status, with third parties that help Us provide Our messaging services and send the text messages. We will not share or sell Your phone number, Your opt-in to the SMS with unaffiliated third parties for their direct marketing purposes or for purposes unrelated to the Site. You may opt out of receiving SMS text marketing messages by texting “STOP” at the end of any message You receive, or You can contact Us at privacy@kindredbravely.com. You may receive an additional mobile message confirming Your decision to opt out. You understand and agree that the foregoing options are the only reasonable methods of opting out. You also understand and agree that any other method of opting out, including, but not limited to, texting words other than those set forth above or verbally requesting one of Our employees to remove You from Our list, is not a reasonable means of opting out. Also see https://kindred-bravely.myklpages.com/p/mobile-terms-of-service.

DO NOT TRACK AND GPC

Please note that, at this time, We do not recognize “Do Not Track,” however We do honor the Global Privacy Control.

TRACKING TECHNOLOGIES

Cookies: We also use cookies — small text files sent to Us by Your computer — and web beacons and other technologies to store certain information. We may use cookies to authenticate Your identity, to determine if You are logged onto Our Site, for personalization, for security, for targeted advertising, or for analysis of the performance of Our Site and services. For example, cookies allow Us to recommend blog posts to You based on what You have read on Our Site in the past. We use cookies that are not specific to Your account but unique enough to allow Us to analyze general trends and use, and to customize Your interaction with Our Site. This information helps Us to understand the use of Our Site and to improve Our Site and service offerings.

We may use any or all of the following types of cookies:

Essential Cookies: These cookies help Us run Our Site and improve Your experience with Our Site. These cookies may allow content to load more quickly or allow You to access “members only” or repeat-users sections of Our Site.

Functionality Cookies: These cookies allow Us to remember Your preferences from earlier visits to Our Site, including login information, so that You do not have to input the same information multiple times.

Social Media Cookies: These cookies allow Us to record when You have engaged with a social media tool while visiting Our Site. For example, We may record that You have “liked” a certain aspect of Our Site. The social media application may also share data with Us that You have allowed it to share. If You wish to change Your social media sharing settings, please visit the privacy settings of the social media network.

Advertising Cookies: We may work with third-party advertising partners who collect information about Your browsing habits on Our Site in order to later display a relevant ad about Our services when You are on a third-party site such as a social media platform. These cookies may also allow Us to access Your location.

In addition, We may use third-party software to post advertisements on Our Site or mobile application, to oversee marketing or email campaigns, or manage other company initiatives. These third-party softwares may use cookies or similar tracking technology. We have no control over these third parties or their use of cookies. For more information on opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Pixel Tags: We use Elevar, LLC (“Elevar”), a third party provider that provides data analytics and conversion server-side tracking to optimize Our marketing efforts. Elevar uses a pixel tag, which is a small graphic file that allows Us to monitor the use of Our Site and provide Us with information regarding Your interaction with the Site. These tags may collect the IP address from the device You are using, and the browser type. We may also use this information to display targeted advertisements.

Email Confirmations: We may receive email confirmations when You open an email from Us. This allows Us to determine if users are responding favorably to Our email communications and to improve those communications.

Other Technologies: Other data technologies may be used that collect comparable information for security, fraud detection, and similar purposes, to give Us information about Your use of Our Site, and to greater improve Our Site and service offerings to You.

In addition, when You first encounter Our Site, You will be presented with a cookie banner or pop up. You will not be able to opt-out of any essential cookies. If You wish to disable non-essential cookies, You may do so through our banner or Your individual browser options. If You do this, however, You may have to manually adjust some preferences every time You visit a website, including ours, and some it may affect Your ability to use or make purchases from Our Site. Alternatively, You may choose to enable the Global Privacy Control to automatically communicate Your opt-out preferences to Us when You use said browser. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites. Some of the advertisers that use advertising cookies for Us may participate in the Digital Advertising Alliance (“DAA”) (see http://optout.aboutads.info/?c=2&lang=EN) or the Network Advertising Initiative (“NAI”) (see http://www.networkadvertising.org/choices/).

ANALYTICS

We may partner with third-party analytic companies, including, without limitation, Shopify Analytics, Google Analytics, and Facebook. The analytic companies may also use cookies (described above) or other tracking technologies to analyze visitors’ use of Our Site to determine the popularity of the content, and better understand online activity. You should review their Privacy Policy and contact them directly if You have questions. If You do not want any information to be collected and used by tracking technologies, you can opt-out on our Site, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool, or the Global Privacy Control as noted above.

Google Analytics: You can opt-out of having Your activity on Our Site made available to Google Analytics by installing the Google Analytics opt-out browser add-on. This add-on prevents Google Analytics from retrieving information about Your visits to Our Site. For more information about Google’s Privacy Policy, please visit: https://policies.google.com/privacy.

Facebook: You can opt-out of Facebook’s interest-based ads by visiting: https://www.facebook.com/help/568137493302217.

You can learn more about Facebook’s Privacy Policy at: https://www.facebook.com/full_data_use_policy.

DATA RETENTION

We retain personal information as long as it is needed to conduct Our legitimate business purposes or to comply with Our legal obligations, or until You ask Us to delete Your data. For example, We will retain certain personal information indefinitely for the purposes of maintaining Your account, unless and until You delete Your account. Data that We gather for a specific and particular purpose, such as assisting law enforcement or analyzing trends, will be kept for no longer than is necessary for that particular purpose. Data that is no longer needed by Us for any of the purposes listed above will be permanently deleted.

We will honor Your request to delete Your data, as described more fully below, unless We are required by law to retain access to the data. However, We may retain a record of Your privacy rights requests, for the sole legitimate purpose of ensuring that We can continue to respect Your wishes.

SECURITY OF YOUR INFORMATION

We take reasonable steps including physical, technical and organizational measures designed to protect Your personal information and keep Your information secure. We use recognized online secure payment Sites and implement generally accepted standards of security to protect against personal information loss or misuse. However, no security measure is foolproof, and no method of data transmission can be guaranteed against interception or misuse. We cannot guarantee complete security of any information You transmit to Us.

CHILDREN

This Site is not designed for use by children under age 16, and We do not knowingly collect personal information from anyone under age 16. If You are under age 16, do not access or use Our Site or related products or services. If You become aware that We have collected data of anyone under the age of 16, please contact Us so that We may delete that data.

NOTICE OF FINANCIAL INCENTIVES

We provide financial incentives, such as providing You with a discount in exchange for You opting in and signing up to Our marketing newsletters. Each financial incentive program is based upon a reasonable, good-faith determination of the estimated value of such personal information by considering the marketing expenses related to the financial incentive offer and the revenue generated from Our collection of personal information. We estimate the value of Your personal information that We use for Our financial incentive program, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be on average approximately $[ ] per consumer per year. This estimate is not specific to any individual consumer and varies per consumer. Participation in Our financial incentive program is entirely optional and voluntary, and participants can withdraw from the program at any time. To withdraw from Our financial incentive program, You may do so by contacting Us at privacy@kindredbravely.com

YOUR RIGHTS

CALIFORNIA PRIVACY RIGHTS

Any California resident may have certain rights with respect to their personal information under the California Consumer Privacy Act (CCPA).

Right to Access and Data Portability
You may have a right to be informed about what personal information We collect from You and how it is used, as well as Our purposes for processing Your personal information, and the categories of third parties to whom We have shared it over the past 12 months. You may have the right to receive such personal information in a transmittable and readable format

Right to Request Deletion
You may have the right to request that We delete personal information that We have collected from You and retained, subject to certain exceptions.

Right to Correct
You may have the right to request correction of any inaccuracies in the personal information We have collected from You and retained.

Right to Limit
We do not collect, process or use sensitive personal information to make inferences about You and We only use sensitive personal information as set forth in this Policy and as permitted by applicable law.

Right to Opt Out of the Selling or Sharing of Your Personal Information

You have the right to direct Us to stop selling or sharing Your personal information. The CCPA defines “sale” as the transfer of personal information for monetary or other valuable consideration. Although We do not “sell” personal information as that term may be commonly interpreted, We engage in online activities that may constitute a sale or a share (for behavioral advertising) of personal information under California law. This may include showing You targeted or customized advertisements on other websites. You may opt out of the selling or sharing of Your personal information by clicking on the Cookie settings or as set forth above in the “Tracking Technologies Section.”

Exercising Access, Data Portability, and Deletion Rights

Only You or a person that You authorize to act on Your behalf, may submit a request related to Your personal information rights. You may also make a request on behalf of Your minor child.

When You use an authorized agent to submit a request to know or a request to delete, We may require that You provide the authorized agent written permission to do so and verify their own identity directly with us, unless You have provided the authorized agent with a valid power of attorney. We may deny a request from an agent that does not submit proof that they have been authorized by You to act on his or her behalf.

To exercise the access, data portability, correction, and/or deletion rights described above, please submit a request to Us by contacting Us via privacy@kindredbravely.com.

We cannot respond to Your request or provide You with personal information if We cannot verify Your identity or authority to make the request and confirm that the identified personal information relates to you.

We do not charge a fee to process or respond to Your request unless it is excessive, repetitive, or manifestly unfounded. If We determine that the request warrants a fee, We will tell You why We made that decision and provide You with a cost estimate before completing Your request.

Shine the Light Law

If You are a California resident and have an established business relationship with us, California Civil Code § 1798.83 permits You to request information regarding the disclosure of Your personal information by Us to third parties for the third parties’ direct marketing purposes (as those terms are defined in that statute). To make such a request, please send an email to privacy@kindredbravely.com with the subject line “Shine the Light Request.”

OTHER STATES’ PRIVACY RIGHTS

A number of other US states, including Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, may provide their residents with certain privacy rights. Depending on how the applicable privacy law defines a “sale,” We may sell personal information to third parties. For instance, if You are a resident of Texas, Colorado or Connecticut, Our use of cookies and tracking technologies constitutes a sale of personal information to third-party advertisers. We also use cookies to display advertisements about Our products to You on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws.

Residents of certain US states may have the right to request:

  • Whether We are processing Your personal information, access to that information and to receive a copy of Your personal information.
  • Correction of Your personal information that is inaccurate.
  • Deletion of Your personal information.
  • Opt out of the processing of Your personal information for the purposes of providing You with targeted advertising.
  • Oregon residents may request a list of the third parties with whom We share personal information.

Other than as set forth in this Policy, We do not collect or process personal information that may be considered “sensitive” and subject to the laws in Colorado, Connecticut, Montana, Oregon, Texas, Utah or Virginia. We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects for a consumer.

Under the Nevada Revised Statutes Chapter 603A, We do not currently engage in the “sale” of personal information.

The exact scope of these rights may vary by state. To exercise any of these rights, or to appeal a decision regarding a consumer rights request please contact Us at privacy@kindredbravely.com with “Privacy” in the subject line.

INTERNATIONAL TRANSFERS

Our Site and services are targeted to users in the United States. We are located in the United States, and the personal information that We collect is stored on servers hosted by Us or Our authorized third-party service providers located in the United States and elsewhere. This means that Your personal information will be collected, processed, and stored in the United States or other countries, which may have data protection laws that are different from (and sometimes less protective than) the laws of Your country or region.

By sending Us personal information, You agree and consent to the processing of Your personal information in the United States, which may not offer an equivalent level of protection to that required in other countries (particularly the European Union), and to the processing of that information by Us on servers located in the United States, as described in this Policy.

We have implemented safeguards We believe are designed to ensure that the personal information We process remains protected in accordance with this Policy, including when processed internationally or by Our third-party service providers. The safeguards We may take in Our discretion include, for instance, entering into specific agreements in connection with any onward transfers of personal information. We may implement other mechanisms and take similar appropriate safeguards with Our third-party service providers.

CHANGES

Please read this Policy carefully. We will alert You to any changes to this Policy by changing the “last updated” date at the top of this Policy. Any changes become effective immediately upon publication on Our Site, and You waive specific notice of any changes to the Policy by continuing to use and access Our Site. We encourage You to review this Policy periodically, when You use Our Site for any purpose. You are deemed to have accepted any changes to any revised Policy by Your continued use of Our Site after the revised Policy is posted.

CONTACTING US

For additional information pertaining to Our Policy or any of Our data practices, please contact:

privacy@kindredbravely.com