Brave New Motherhood
World Breastfeeding Week -
Our 8 Favorite Ways to Celebrate Liquid Gold

World Breastfeeding Week

Every year from August 1 to August 7, people around the globe celebrate World Breastfeeding Week (WBW). Coordinated by the World Alliance for Breastfeeding Action (WABA), this annual campaign raises awareness about the benefits of breastfeeding for both babies and mothers and works to support breastfeeding mothers and to normalize the practice.

The many benefits of breastfeeding 

There’s a reason breast milk is called liquid gold! It contains hormones and antibodies that fight infection, and many experts believe breastfed babies may experience fewer health problems. Also, breast milk packs just the right amount of protein, sugar, fat, and vitamins infants need to thrive. It’s the foundation of lifelong good health.

In addition, breastfeeding has many benefits for moms too, including lower anxiety, increased bone strength, and decreased risk of heart disease.

Whether you’re a breastfeeding mom or you just want to show your support for breastfeeding, here are eight ways to celebrate WBW.


World Breastfeeding Week, the Big Latch On

Held on August 2nd–4th (the Friday, Saturday, and Sunday of World Breastfeeding Week), The Global Big Latch On is celebrated at locations across the world, and you can attend in person or virtually. Keep an eye out for Kindred Bravely at The Big Latch On San Diego on Saturday, August 3 (we're co-hosts!). Kindred Bravely will also be at the Kansas City Baby Fair on August 4. 

During The Big Latch On, moms breastfeed or express breast milk simultaneously, and volunteers count the number of participants in hopes of setting a new record. (The current record is 21,500 breastfeeding children in 2018.)

The goals of The Big Latch On are to remove the stigma around breastfeeding in public, raise awareness of the benefits of breast milk, and provide a place for moms to build a support community.

Pro tip: If you plan on attending at a location near you, wear a comfortable nursing tank top that provides gentle support and easy breastfeeding access.

Learn more about The Big Latch On here.


Breastfeeding selfie, brelfie

The rise of the “brelfie” (breastfeeding selfie) has been endorsed by none other than the World Health Organization. The United Nations called brelfies “a good way to break down any stigma about breastfeeding in public and spread the word about the importance of mother’s milk.” We agree.

If you’re a mom who pumps or hand expresses, you can participate by sharing images of yourself pumping or photos of the liquid gold you express. 

Post your photos on Instagram or Facebook with hashtags like #brelfie#brelfies#bravebrelfie, and #mybiglatchon2019 to share your journey. 


Since nearly 80 percent of women wear a bra that doesn’t fit properly, and bra size can change over time, WBW is a great time to measure (or remeasure) yourself. All you need to find the right size is a cloth tape measure or a piece of string and a ruler.

The right bra can make a world of difference by helping you maintain better posture, which reduces back and neck pain. Once you’ve found your correct bra size, encourage your friends to measure themselves too!

Read more about finding the right fit and the perfect nursing bra. And for all you pumping mamas searching for the perfect pumping bra, check out our hands-free pumping AND nursing bra!


World Breastfeeding Week, thank a nursing mom

If you know a mom who’s nursing, make her day by writing her a message, commenting on a photo or post where she talks about breastfeeding, or sending her an old-fashioned card by mail. If you were a breastfed baby, thank your own mom!

If you’re a mom who pumps or nurses, don’t forget to take a moment to acknowledge the amazing work you’re doing to provide your baby the best nutrients possible. Treat yourself to a new pair of nursing pajamas or a new nursing bra.


Breastfeeding self-care

A supportive community is essential for a successful breastfeeding experience—and so is self-care. Nursing and pumping are physically and emotionally demanding. Fortunately, there are many ways to rejuvenate.

Try to make it a priority to find quiet time to relax and reflect. Spend some time away from the rest of the world by unplugging from social media and turning off your phone and TV. Relish those moments of bliss while you nurse, and enjoy the time with your little one.


Talk about your breastfeeding experience, share your nursing stories

Breastfeeding rates in the US are rising, but only a little more than 50 percent of babies are still nursing at six months, and only one-third make it to one year.

Women in the US often don’t have the same support systems as women who live in other countries, like these women in Namibia. By sharing your journey, you can help normalize breastfeeding for other moms.

7. Join a local breastfeeding class
or support group

If you’ve struggled to get your baby to latch, you aren’t producing as much breast milk as you’d hoped to, or you’d just like to be around other breastfeeding mamas, look to the breastfeeding support systems within your local community.

Many hospitals and birthing centers offer breastfeeding classes and access to lactation consultants, who are trained to troubleshoot any problems and help make breastfeeding easier on both you and your child.

If in-person instruction isn’t possible, consider taking an online breastfeeding class from the comfort of your own home. These classes typically have videos that illustrate proper positioning and technique. If you’re having breastfeeding challenges, rest assured there are many resources out there to assist you.

8. Feed your baby

feed your baby, breastfeeding, nursing, World Breastfeeding Week events

You saw this one coming, right? The absolute best way to celebrate this week is to nourish the baby you love! No matter how you’re feeding your baby, you’re doing an amazing job, and you should celebrate all you do!

Need more inspiration? Join our Facebook Group KindredMamas and follow our Pinterest board for more ways to celebrate World Breastfeeding Week.