World Breastfeeding Week, celebrated every year from August 1-7, is a global campaign to raise awareness about the importance of breastfeeding for both babies and mothers. It highlights the benefits of breastfeeding, such as boosting the baby’s immune system and fostering a special bond between mother and child. This week also supports mothers by providing information, resources, and encouragement, ensuring they feel confident and empowered on their breastfeeding journeys.

One of 2024’s topics is how a lack of breastfeeding support during the first week can negatively affect overall breastfeeding intentions and prevalence. This pivotal first week sets the foundation for the breastfeeding journey, and understanding how to prepare for this initial period can make all the difference.

Here are some essential steps to ensure you and your baby start on the right foot:

Taking Classes During Pregnancy

Attending breastfeeding classes during pregnancy can provide invaluable knowledge and confidence. These classes cover essential topics such as latching techniques, feeding positions, and recognizing baby's hunger cues. They also provide an opportunity to ask questions and connect with other expectant mothers.

Finding an IBCLC

An International Board Certified Lactation Consultant (IBCLC) is a professional with specialized training in breastfeeding support. Finding an IBCLC before your baby arrives can provide a sense of security, knowing that expert help is available if you encounter challenges. An IBCLC or a lactation counselor can offer personalized guidance and troubleshoot issues. Check out The Lactation Network, which connects families with insurance-covered lactation consultations and resources they need to thrive.

Collecting Colostrum in Late Pregnancy

Collecting colostrum in late pregnancy, with your healthcare provider's approval, can be an excellent way to ensure your baby receives this nutrient-rich first milk. Colostrum is packed with antibodies and essential nutrients that help protect your newborn from infections. Learning how to express and store colostrum before birth can provide peace of mind and a small supply to use if needed in the early days.

A Good Nursing Bra

Investing in a comfortable, supportive nursing bra is essential. A good nursing bra can make breastfeeding more convenient and comfortable by providing easy access for feeding and adequate support for your changing breast size. Look for soft, breathable bras that are adjustable and wireless. Check out this blog for more information on when to buy a nursing bra.

Building Your Support System

Building a support system is crucial for a positive breastfeeding experience. Tell your family and friends about your breastfeeding goals (focus on small, achievable goals) and encourage them to be supportive and understanding. A network of support people can also offer practical help, such as assisting with chores or caring for older children. Joining a breastfeeding support group (whether online or in person) is also a great way to find and build your community.

Creating a Comfortable Breastfeeding Environment

During pregnancy, start thinking about where you'll feel most comfortable breastfeeding. Set up a quiet, cozy space with a supportive chair, pillows, and a footrest if needed. Preparing a breastfeeding kit during pregnancy can also make the first week smoother. Include items like nursing pads, nipple cream, burp cloths, snacks, and a water bottle. Having these essentials ready and within reach can help you focus on your baby rather than searching for supplies when you need them.

Preparing for Common Challenges

Being aware of common breastfeeding challenges and knowing how to address them can help you feel more prepared. Issues like sore nipples, engorgement, and latch difficulties are common in the first week. Discussing these potential challenges with your healthcare provider or an IBCLC during pregnancy can provide you with strategies and resources to manage them effectively.

Staying Hydrated and Nourished

Proper hydration and nutrition are essential for maintaining your milk supply and your own health. During pregnancy, focus on eating a balanced diet rich in nutrients to prepare your body for breastfeeding. Drinking plenty of water and including lactogenic foods like oats, flaxseeds, and leafy greens can support milk production once you start breastfeeding.

Discussing Your Birth Plan

Include your breastfeeding goals in your birth plan and discuss them with your healthcare provider. Make sure your birth team knows you want to initiate breastfeeding as soon as possible after birth. Immediate skin-to-skin contact can help stimulate your baby's natural rooting and latching instincts, making it more likely that breastfeeding will get off to a good start.

Understanding Baby’s Hunger Cues

Recognizing and responding to your baby's hunger cues is crucial in the early days of breastfeeding. Common signs of hunger include rooting, sucking on hands, and lip-smacking. Crying is often a late sign of hunger, so it’s important to feed your baby before they become too upset. Responding promptly to these cues can help establish a strong breastfeeding relationship and ensure your baby is getting enough milk.

Preparing for the first week of breastfeeding involves a combination of education, support, and planning. By taking proactive steps during pregnancy and having a clear plan in place, you can set the stage for a successful breastfeeding journey. 

Celebrate World Breastfeeding Week 2024 by focusing on the importance of these initial days and the lasting benefits they bring to both you and your baby.

This information is for educational purposes only and does not constitute medical advice reviewed by medical reviewers. Please reach out to an IBCLC or your healthcare team with any questions.