Brave New Motherhood
Kindred Bravely's Partnership with the Breast Cancer Research Foundation

breast cancer research foundation

We have two missions at Kindred Bravely: creating maternity and nursing clothes that are beautiful, useful, and comfortable; and building a community of moms (and people who love moms) who will support and encourage each other on the journey through motherhood. As we build this supportive community, we think it’s important to tackle the hard subjects, like how painful breastfeeding can be, how isolating motherhood sometimes feels, and how important it is that moms take care of their own health.

Generosity is a core value of our company. In our quest to bolster women in any way we can, we give to many incredible women’s health organizations. In honor of Breast Cancer Awareness Month, we wanted to share a little about one of the organizations we give to, the Breast Cancer Research Foundation.

The Breast Cancer Research Foundation (BCRF) is a nonprofit organization that awards grants to researchers working to prevent and cure breast cancer. Their funding helps advance research into genetics, prevention, tumor biology, treatment, and survivorship. With BCRF grants, the greatest minds in science and medicine are able to explore new approaches and make breakthroughs at an accelerated pace. From 2018 to 2019, BCRF will grant $63 million to nearly 300 accomplished scientists. To date, BCRF has also allocated $30 million to specifically study the biology of metastasis.

breast cancer awareness month, BCRF

As breastfeeding advocates—and a maternity and nursing clothing company—we spend a lot of time talking about breasts. But that’s not why we support BCRF. We give because we all know breast cancer survivors; we give because we all know someone gone too soon.

As one KB Mom shared:

My friend was diagnosed with breast cancer while pregnant at age 29, shortly before the birth of her third child. She waited to start treatment until after her baby was born. Her cancer metastasized quickly, and chemo and radiation did little to stop the spread. She was able to participate in a few trial procedures, but they were unsuccessful. She passed away less than a year after her diagnosis, leaving behind her husband and three very young children. 

We give to BCRF because we believe it doesn’t have to be this way. We give to BCRF because our mission is to build a community of women, and we need to do everything we can to keep those women healthy. We give to BCRF because we believe in a cure.

During the month of October, for the sale of every pink item, we will donate 10% of the purchase price to BCRF. You can also find us on BCRF’s Shop Pink site. And since giving is part of Kindred Bravely’s DNA, we also donate 10% of the purchase price for each sale of the Pink Organic Cotton Bra, year round.

organic cotton bra, breast cancer awareness

One of the reasons we chose the Organic Cotton Bra is that many courageous post-op survivors have shared how much they love it. For example, one woman recently wrote, “I am going through breast surgery to remove cancer, and it’s very hard to wear any bras. I received the Organic Cotton Bra, and it’s brought a lot of comfort.”

Other Kindred Bravely products have also helped survivors. Another woman who bought our Organic Bamboo Nursing Pads wrote, “I have breast cancer and recently had surgery. I am not healing well and have extremes of sensation right now, especially burning pain. I actually bought the pads to protect my incisions as they are finally healing and reduce some of the pain from rubbing. They are perfect!!!!”

We can’t possibly express how moved we were that we could alleviate even a tiny fraction of the pain these women are feeling.

giving, breast cancer awareness month

There are many wonderful organizations working to find a cure for breast cancer. We encourage you to join us in giving whatever amount you can, whenever you can, but especially in October. And we hope you’ll consider going #KBPink to send 10% of your purchase to BCRF.

Most importantly, we urge you to remember to take care of yourself and encourage the other women in your community to do the same. As busy moms, we know how easy it is to neglect our own health, how much easier it can be to look after other people than ourselves. As women, let’s commit to looking after each other and to looking after ourselves. Know the risk factors, make healthy changes, and get the recommended screenings. Be you bravely.