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Everything You Need to Know About the 10th Global Big Latch On, August 2–4, 2019

Everything You Need to Know About the <br> 10th Global Big Latch On, August 2–4, 2019

Global Big Latch On, World Breastfeeding Week

A mother’s breastfeeding journey is one of the most special bonding experiences she can have with her baby, but it’s not without its challenges. Even though there are legal protections for mothers to breastfeed in public, there are too many news stories to count where these rights are violated. This World Breastfeeding Week, August 1–7, we encourage you to join your fellow breastfeeding moms at The Global Big Latch On, a series of events to promote and normalize breastfeeding and help breastfeeding moms find community.

History of The Global Big Latch On

History of the The Global Big Latch On, World Breastfeeding Week

The first Big Latch On event was organized by Women’s Health Action in New Zealand in 2005. Joanne Edwards of Small Beginnings Group in Portland, Oregon, introduced the event to the US in 2010. The goals of the original event were to:

  • Provide community support for breastfeeding.
  • Raise awareness of the benefits of breastfeeding.
  • Positively support breastfeeding in public and discourage breastfeeding shaming.
  • Normalize breastfeeding as a part of day-to-day life in communities.
  • Increase support networks for breastfeeding.
  • Improve local resources for breastfeeding advocacy and accessibility.

In 2018, The Big Latch On included 28 participating countries, 778 locations, over 21,500 breastfed children, and more than 60,000 attendees.

These breastfeeding events are an important part of World Breastfeeding Week, which is now celebrated in over 175 countries with endorsements from UNICEF and the WHO. The Big Latch On events are held over multiple days to encourage more people to get involved. The organizers want breastfeeding to be recognized as a healthy form of nourishment for our children, not something that should be hidden away.

The Big Latch On 2019

This year’s main event takes place August 2–4 during World Breastfeeding Week. On any of these days, visit a participating location, and at 10:30 am (in your time zone), start nursing or pumping! You’ll be counted as part of The Global Big Latch On tally. You can expect photographers and lactation consultants on-site, as well as community organizers and fellow moms with their children. Partners, family, and friends are encouraged to attend the events in solidarity. Some locations offer giveaways, music, food trucks, children’s crafts, farmer’s markets, and other forms of entertainment. Find community and get great tips from fellow breastfeeding supporters.

Keep an eye out for Kindred Bravely at The Big Latch On San Diego (we're co-hosts!) on Saturday, August 3, and at the Kansas City Baby Fair on August 4.

Kindred Bravely has also made donations to Latch On events in Columbus, OH; Lawrence County, TN; and Platteville, WI.

See below for additional events related to The Big Latch On and World Breastfeeding Week, and make sure to check out what activities might be available near you!

World Breastfeeding Week, The Big Latch On

Additional Events

If you can’t make it to The Big Latch On, or if you want to do even more to celebrate breastfeeding, here are a few other ways to participate:

  • Express Yourself – Moms who pump are encouraged to calculate the amount of time they spend expressing milk over a 24-hour period, from 12:00 am to 11:59 pm on August 7, along with the amount of milk they express. These numbers are tallied to celebrate all the ways moms provide breast milk to their babies.
  • Selfies Event – Breastfeeding mothers and their babies can join the fun and show their support by posting a nursing or pumping photo. Use #mybiglatchon2019 when you share on Twitter, Instagram, or Facebook to be included in the count.
  • Big Flange On – The Big Flange On aims to set the record for the most women expressing milk at the same time.

    For Working Moms

    The Global Big Latch On, World Breastfeeding Week, Pumping Moms

    Working Wednesday was a new breastfeeding event in 2018. On Wednesday, July 31, working, breastfeeding moms are encouraged to post a photo pumping or nursing at work to Instagram, Twitter, or Facebook using the hashtag #workingwednesday2019. The goal is to spread breastfeeding awareness and create a database of public imagery to normalize the practice.

    Since 2010, the Affordable Care Act has required employers to provide a “reasonable break time” and “a place, other than a bathroom, that is shielded from view and free from intrusion from coworkers and the public” for expressing milk. However, the law only applies for up to one year for hourly, nonexempt employees typically covered by the Fair Labor Standards Act and workplaces with more than 50 employees. That means many working moms aren’t legally protected.

    Despite the federal law, one study found that 60% of breastfeeding moms who return to work do not receive fair time and space to express milk, making it difficult to continue breastfeeding. The reality is that many moms have to pump during their lunch breaks, express milk in closets, and pump in their cars or during their commute.

    Hosting An Event

    There’s still time to host your own Big Latch On event on August 2, 3, or 4. Simply register your private or public location and send in your tallies within 24 hours to If you’re interested in hosting a public event, you can use traditional advertising methods or promote the event via social media. You can also reach out to local businesses like bakeries, toyshops, health care providers, midwives, lactation consultants, health food stores, mom-owned businesses, daycares, entertainers, photographers, and spas to help sponsor events.

    After the event, you’re encouraged to participate in the Big Small Catch Up, an informal local gathering of Big Latch On participants. If there are no locations near you, consider hosting one of your own and starting a local breastfeeding support group.

    World Breastfeeding Week, The Big Latch On

    Questions The Big Latch On
    Can Answer For You

    As you enter the brave new world of breastfeeding, you may encounter a few obstacles. The Big Latch On is a great place to connect with other nursing and pumping moms in your community and get their answers to questions like:

    • Can I breastfeed in public?
    • Will people stare at me if I breastfeed in public?
    • Do I have to wear a nursing cover?
    • What can I wear to nurse in public?
    • How can I make pumping at work easier?
    • What are my pumping rights?
    • Can I post pictures of myself nursing?
    • Which local stores sell breastfeeding supplies?
    • Are there any baby cafes in my area?
    • Is there a breastfeeding app to tell me where to breastfeed in public?
    • Which local businesses and public spaces have the best breastfeeding facilities?

    You can raise these concerns during your local community gatherings or explore them further on The Global Big Latch On’s Facebook and Twitter accounts.

    What We Love About The Big Latch On

    The Global Big Latch On, World Breastfeeding Week

    Breastfeeding is a natural act, but it’s not without controversy. Despite the scientific consensus that breast milk is the optimal food for infants, just last year, a US delegation sought to remove language in a UN resolution that would “protect, promote, and support breastfeeding” or that would halt “inappropriate promotion of food products that may have deleterious effects on infants and young children.” The US representatives threatened to withdraw military aid and trade for Ecuador if it supported the resolution.

    There are still women pumping in workplace bathrooms under the sink or in rooms with ongoing surveillance; women are forced to quit their jobs because they weren’t allowed adequate nursing or pumping breaks. The pain of being judged or shamed for their breastfeeding choices can stick with mothers for years.

    To help address these challenges, The Big Latch On draws attention to the importance of breastfeeding support within local communities. Like any good grassroots movement, the local emphasis encourages a greater sense of camaraderie. Whether you’re breastfeeding your first or your fifth, The Big Latch On offers an exhilarating chance to be part of something bigger than yourself and to remember that, while breastfeeding can sometimes feel lonely, you’re not alone; there’s an encouraging global community of breastfeeding supporters who would love your help as they work to ensure every mom’s rights.

    Photo credit: Breastfeeding World

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